Create a pocketbook-sized tourist guide featuring popular craft beer destinations in various Canadian cities. Supplement the guide with a mobile app and a promotional growler design.
The book is a hip and light-hearted guide to craft breweries in various cities across Canada. Each section begins with a brief overview of a neighbourhood, and the section divider folds out to reveal a map of the area, showing where the breweries are located. Each brewery is featured with relevant information such as hours, amenities, atmosphere and which beers shouldn’t be missed.
The mobile app provides an alternative means to access the Brewery Hop Guide. The app provides brewery profiles, and displays the nearest breweries with travel times and the ability to add breweries to a ‘brew hop tour.’ Users can also rate their experience at each brewery and ‘favourite’ those they’d like to visit again.
Promotional growlers are available at local breweries and feature a map of the neighbourhood they originate from. The colours used are bright and vibrant so as to emulate the fun, energetic tone of the material, and the design elements used are simple, modern, and clean with a hint of edginess.