Aimée Grimes | The Cracker Pack Mixer 12-pack
The Cracker Pack Mixer 12-pack
beer packaging,twelve pack,tall cans,tall boys,12-pack,beer,brewery,brewing,mixer pack,nutcracker,nutcrackers,holiday,mixer,christmas,festive,packaging,mingler
16335
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Cracker Pack (front) Cracker Pack (three quarter view)

About This Project

OBJECTIVE
Create holiday themed packaging for a three brewery mix pack that avoids over-used Christmas imagery.

 

SOLUTION
Nutcracker characters embody the three breweries by taking on the characteristics and symbols of each brewery. Nutcrackers are a symbol of the festive season without being tied specifically to a particular holiday, and will therefore appeal to a wider audience. A matte silver ink finish makes the mixer pack feel special and gift-appropriate while still retaining a ‘crafted’ feel, and bold graphics will make the pack stand out on the shelf.

 

Conceptual work while at Toolbox Design
Category
Conceptual, Design, Illustration, Packaging
Tags
beer, beer packaging, holiday, mixer pack, nutcracker, nutcrackers, packaging, packaging design, twelve pack