About This Project
Create holiday themed packaging for a three brewery mix pack that avoids over-used Christmas imagery.
Nutcracker characters embody the three breweries by taking on the characteristics and symbols of each brewery. Nutcrackers are a symbol of the festive season without being tied specifically to a particular holiday, and will therefore appeal to a wider audience. A matte silver ink finish makes the mixer pack feel special and gift-appropriate while still retaining a ‘crafted’ feel, and bold graphics will make the pack stand out on the shelf.