Cracker Pack
The Cracker Pack Mixer 12-pack
beer packaging,twelve pack,tall cans,tall boys,12-pack,beer,brewery,brewing,mixer pack,nutcracker,nutcrackers,holiday,mixer,christmas,festive,packaging,mingler
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Cracker Pack (front) Cracker Pack (three quarter view)

About This Project

Create holiday themed packaging for a three brewery mix pack that avoids over-used Christmas imagery.


Nutcracker characters embody the three breweries by taking on the characteristics and symbols of each brewery. A matte silver ink makes the mixer pack feel special and gift-appropriate while still retaining a ‘crafted’ feel, and bold graphics will make the pack stand out on the shelf.


Conceptual work while at Toolbox Design
Design, Illustration
beer, beer packaging, holiday, mixer pack, nutcracker, nutcrackers, packaging, packaging design, twelve pack